How to Write an Article on blog ?Part-5 (Writing Title)

Before I start I would like to mention that this is part-5 of a series of posts.I would advice you to read my previous articles in this series ,namely, Article pathway (Part-1) , selection of topic (Part-2) , Researching (Part-3) and Keyword research for your articles (Part-4) ,if you have not read it yet.

In this post I will tell you about next step of "Article Pathway" ,i.e., How to write a 'killing' title for your posts/articles.

The title part of your article is very much important as it is title part of your article that people see first and once your title makes them curious or attracts them they go on to read your content.
Also, search engines are title lovers ,so, cleverly chosen title can bring a boost to your search engine optimization campaign.






Title also plays some role in bringing in some traffic for you,as title parts are almost always shown on the snippet of the search results page.The more beautifully you have wrote your title the more chances are there that people will visit your site from search results page.



You can't write a good title if you don't know what a good title is?If I have to define a good title then I would define it as-


A good title is one which-

1. Is appealing to the visitors.
2. Contains your primary keywords.
3. Is neither too long nor too short.
4. Is written in simple way without use of jargons.

Now I would discuss each point listed above in a bit detail.



Let me take the first point- By saying a title should be appealing to the visitors I mean to say- title should attract visitors, should make them curious.
For example,Titles with terms "How to", "Tips and Tricks", "Secrets" and " Tutorial" are most famous ones because they make enough curiosity in visitors mind.
A title should be able to draw attention of your readers and funnel them to rest of your articles.

"Good titles set your posts apart from the clutter around them and then draw readers into your post. Grabbing attention might happen using tactics of ’shock’, ‘big claims’, ‘controversy’ or even ‘confusion’."

These are the words of Darren of problogger and I must say I firmly agree with him.




I would now quickly come to the next point- A title should contain 1 keyword,which is your primary keyword. In my post on keyword research I told you about keyword research process and method to select 5 appropriate keywords for your articles.Choose one keyword (the least competitive one) from those 5 and use it in your title.Most people are of opinion that only one keyword should be used in the title part.I must say I agree with them.
Using more than one keywords may cause dilution of your effectiveness of title.




A good Title should neither be too short nor too long.Now the question is, what should be regarded as too short and what should be regarded as too long?The views of different people are different.Some say a title should be around 40 characters long while some are of view that it should be 70-90 characters long.

Before putting my view on this, I would like to ask a question.Why length of title is so important?



A title should be the mirror of your article and should clearly depict what you are going to write in your article.Secondly,it should fit in the snippet of the search results pages.So, a title should be long enough to describe the theme of your article and short enough to fit in the snippet on search results pages.



Look at the snippet shown above.The first line (in blue) is the title field and it is 63 characters long before those dots appear.This shows a snippet can contain at most 63 characters for title.Thus, it is clear that your title should be at most around 60 characters long to fit in a search page's snippet.In my view you should write a title which is 40-65 characters long.



I will now jump to the last point- A title should be written in simple way without use of jargons.The idea is that simple titles are readily understandable.How can you expect a visitor to read your article when he doesn't understand your title at first place? So, keep it simple and avoid using jargons and technical terms unless it is extremely needed.



I would advice you to take some time to write your title and never forget to include your primary keyword in it.


This ends my post on titles.My next post in this series will be about writing content of your article.Have you ever thought why some people are able to write good content and majority others are not?Read my next post on 'how to write content part of your article' to get the answers.
In the next post of this series I have discussed about how to write good content in your article.Check out this article.
Other post in this series is-How to write an article part-7.