Organic Search Engine Optimization (SEO) Part-3

This is third post of organic search engine optimization series.Before I start with this post I would like to recapitulate the things I have said in earlier posts of this series.In the first part of the series I have written an introductory post about SEO, While in second part I have told you about keyword research process. Now , in this post I am going to tell you about internal linking pattern.Now a days, too much emphasis is laid upon external linking and internal linking is somewhat overlooked but I tell you if internal linking is done in proper way you can sometimes get results better than external linking.Let me show you how?

Most of the bloggers don't internally link their blog properly,and so, they are not able to harvest maximum from their internal linkings.Here I am listing some tips to get maximum from internal linking.

#Tip-1- Never use archives on your homepage.Instead, only link your top posts from home page and use archives in one of your inner page and link that page from your home page.

Most of the bloggers will not agree with me on this point.But believe me putting archives on one of your inner pages will surely give a boost to your blog particularly your top post.Read on this post as I prove my point below.









As shown in this image,when you are using archives on the main page of your blog,you are passing some pagerank value to all your posts.Secondly,you are passing equal value to your all pages including your top pages while to be well optimized your top page should get more value than your other pages.Now, look at the image below-






Here in this image, your blog's home page is passing some pagerank value to your top post only and all other posts are getting links from your top page.So,you hae channelised your visitor from your home page to top post and then to other posts.This is also helping your top post to get more pagerank from your homepage and thus more visibility from search engines.



Let me take an example.Suppose you have a bucket of water and you haave to pour water in 10 pots then each pot will get little share of water but if you have to fill in a single pot then surely that pot will get more share.Similarly, by using archives on your main page you are passing value to all your pages(including top posts) and so, each page will get little share but if you are using only top posts on home page then share of top posts will automatically be greater than before.

#Tip-2-Link each of your pages with other relevant pages of your blog.

I don't think there is any confusion in this point.Every blogger and SEO expert will advice you to do so and I am no exception. Suppose you are writing about keyword research and you have already written a post on wordtracker then you should link both these posts together as they are related.This not only helps in increasing your pagerank but also in rejuvenating your older post.So,always link your related posts together.

#Tip-3- Use related posts links at the end of each post.

I have seen many bloggers using this technique.This is very good trick.This not only provides an immediate link to other posts once your readers have finished reading your post but also important fom Search engine optimization point of view.So,always give links of your related posts at theend of each post.

#Tip-4- Use recent posts links at your homepage.

Once you write a new post it doesn't get indexed quickly.But if you are using recent posts link at your homepage then your new post gets backlinks from your homnepage (which has a higher pagerank) straightway and this helps your new post get indexed quickly.This is especially true when you are using a static page as your homepage.This also helps your regular revisitors to get on to posts you have written recently.


As a blogger you must pay attention on internal linking as proper internal linking can sometimes give results better than the external links.Just follow the tips I have discussed over here and see the results.This ends my topic on Organic search engine optimization (SEO) part-3 (internal linking).

HAPPY LINKING !!!!!!



Next posts of this series are-

Organic search engine optimization (SEO)-


Part-4 (html tags) ,

Part-5 (Blog architecture) ,

Part-6 (Sitemap and Navigation) ,

Part-7 ( Off-page optimization-link building) and

Part-8 (Anchor Text)








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