Organic Search Engine Optimization (SEO) Part-4

Let me first recapitulate the things I have said in earlier posts of Organic search engine optimization series.In the 1st part of organic search engine optimization series I have given a general idea about organic SEO while in second part I have discussed about keyword research,the most important step of organic seasrch engine optimization.In the third part I have told you about the internal linking pattern.

Now I will move on to the next part of organic search engine optimization series, i.e., html tags.



I have senn many webmasters using javascripts to give their sites a beautiful look.But search engines are not able to read the javascripts, although they are increasingly been programmed to read javascripts but till date they are not able to read them.





My advice here is , never use javascripts on your blog just to make your blog look better.This is because, there is no use of a good looking site/blog when nobody is watching it.



Instead you can use html to design your website.You can learn html at w3school.org.


From organic search engine optimization point of view,there are certain tags which can boost your searchengine ranking for particular keywords.I am giving details of these tags below.

The heading tag, most fruitful tag for SEO

The important words of your blogpost should be included in the heading tag.The important portions of you blogpost include-
1) Your title with your primary keyword.
2) Your sub titles or subheadings with your secondary keywords.



The bold and italic tags,the booster of SEO campaign


Making the text bold and italic has various uses-
1)It makes your post scannable to the users as people visiting your blog can scan through your posts and get your important points if you have made it bold or italic.



2)Search engines take a look at the matter in bold and italic.So, if you are making your keywords bold or italic then you may rank high in search engines for those keywords if you have applied other SEO techniques correctly.I am giving you an example below to show you how to use heading ,bold and italic tag.

"alt" attribute,SEO technique to describe image

"alt" attribute is used to desribe your image.Search engines are unable to read images of your pages,this is where "alt" attribute helps you.By using "alt" you can describe your images.You can also use some of your keywords in "alt" text.Using key words in "alt" text is very much useful SEO technique.



Below I am describing the way to use "alt" attribute to utilize it for SEO benefit. I have shown what tags people use to show images and what should be used.





Look here,in the second instance I have used "alt" to describe the image. This can be picked up by search engines and help your SEO campaign.
Now , I think that you are able to understand the uses of different html tags and also use them for your benefit.



In the next post of organic search engine optimization series , I have described the proper architecture of your blog to maximize benefits from Sarch engines.By properly designing ,your blog can do better in search engines.Read out my next post to know what is proper designing of the blog.




Next posts of this series are-

Organic search engine optimization (SEO)-


Part-5 (Blog architecture) ,

Part-6 (Sitemap and Navigation) ,

Part-7 ( Off-page optimization-link building) and

Part-8 (Anchor Text)