Now, without wasting much time let us head towards the next portion ,i.e., architecture of the blog..
Let me ask a question before I start-
Why blog architecture is so important for organic search engine optimization (SEO)?
You might be knowing that search engine robots are very busy robots ,particularly ,googlebot because they have to crawl millions of pages daily.
So,every time a search engine robot visits your blog,it spends very little time (a few milliseconds) on your blog.
So,you have to present all your content in this small interval of time.As a blogger you must ensure that all your important content are crawled before robot leaves your blog.
This is where blog architecture helps you. Your blog should be designed in such a way that ,your most important content is delivered to search engines straightway.
Below I am showing you how to do it??
Your blog architecture is one of the player in your SEO campaign and you should design your blog carefully in order to get high search engine rankings. In the paragraphs that follows , I will tell you , how your blog should be designed to get maximum SEO benefits.
Almost all the blogs have a main wrapper in which the posts lie and one or two sidebars. The position of sidebars are of vital importance.
If you are using one sidebar it will lie either to the left or right of the main wrapper ,as shown in the figure.
If you are using two sidebars then your blog may look like this-
Now if you are using a sidebar on the left of the main wrapper then search engines will crawl the sidebar first and then your main wrapper because search engines are programmed to crawl the left part of a site first.
This is real bad thing, because search engines should crawl your content (main wrapper ) first then other areas.So, how can they crawl your content first?
If possible don’t use sidebar in the left. This way you ensure that your content is crawled first.
Some bloggers insist to use sidebars in the left as it is instantly visible in all browsers at all resolutions. For those who insist to use sidebar in the left ,I have got a trick. Look at the image below-
Here, I have just kept top block of the left sidebar empty. So, now search engines will crawl the left sidebar and find it to be empty and automatically crawl the content of your blog and again come to crawl the left sidebar only when they have finished crawling your content.
Isn’t this trick coooool !!!!
Never use frames within your blog as frames are not accessible to search engine robots.
This is very old SEO advice but holds true even today. Search engines are blind for contents in the frames. So, if possible don’t use frames and if it is extremely necessary to use frames , just don’t include your important content in the frames.
Keep your most important parts at the top of the sidebar.
Again, this is very much vital thing to do.The reasoning behind this is , since , search engines crawl the top portion first so present your top content at the top.Apart from this your visitors will also get your important points without need to scroll down.
So, I hope now that you have a clear idea about blog architecture and why it is important to design your blog to make it search engine friendly.
Next time ,I would come up with another topic of organic search engine optimization , sitemaps and navigation.So,check back soon to read out my post on sitemap and navigation or just subscribe to my posts.
Next posts of this series are-
Organic search engine optimization (SEO)-
Part-6 (Sitemap and Navigation) ,
Part-7 ( Off-page optimization-link building) and
Part-8 (Anchor Text)