How adsense works?
I am sure most of you are able to answer this question.But let me answer this question for someone who don’t know the answer of this question.
“When a site/blog visitor sees an appealing adsense ad and clicks it you earn a share of money that advertiser pay google once ads are clicked.”
I think most of you will agree with me.( because there is no point to disagree in this !!)
OK, lets go one step further.Now I will extract some of the words from the answer I have given above.
1) “site/blog visitor”-
This is important as it is visitor who will click the ads and more visitors mean more clicks and more adsense income. In internet language we call no. of visitors as web traffic or blog traffic. So , more traffic means more income in general.
A visitor will click an ad only when he/she is able to see it first. If you have placed ad at some corner where visitor seldom scroll then that ad will not be seen, will not be clicked and you don’ get single penny. So , you have to place ads at a place where people are focussed.Placing an ad is referred to as ad placement.
3) “appealing ad”-
A visitor will click an ad only when he/she finds it appealing. An appealing ad is one which is on a subject or topic in which visitor is interested. In general if you have a post on dogs then your ads should also be about dogs. The idea is a visitor is on your page because he is interested in dogs , so , an ad on dogs will be appealing for him. In technical terms we call it ad relevance.
You will be paid only when some visitor clicks on your ad.So, if you are able to increase clicks you will increase your income.In technical terms we call it click through rates ( CTR).
5) “money that advertiser pay ”-
All ads don’t fetch you equal amount of money .Some ads pay you more and some less. Actually what you will be paid for a click depends on keywords you have used on your blog. So, if you are targeting a keyword for which bid amount is more you will get more money per click.The cost that advertiser pays for a keyword is called Cost per click (CPC).
So, now I think you have a fair idea about adsense and how to increase adsense income.To sum up the things-
1) Build traffic to your site.
2) Place the adsense ads properly.
3) Get relevant ads
4) Increase click through rates.
5) Target keywords for which average CPC is high.
You have to take care of all these five points in order to make handsome income from adsense. You won’t see results if you omit even one of the above mentioned point.
I will come up with details of each point in my upcoming posts so, check back soon or just subscribe to my feeds.