Things to do During writing a blog post

In one of my earlier post I have talked about -Things to do BEFORE writing a blog post. I have said that writing on a blog is like appearing in examination.Things you do before writing is your preparation.Now let us suppose you have a very great preparation but the question here is- Does that great preparation guaratee that you will score good marks in exam ??


Not exactly.Preparing before appearing in examination is great thing to do but marks scored in exam depends on how you have expressed yourself during writing exam .Similarly , researching before writing blog post is nice thing to do but quality of your content depends on how you have expressed your opinion and findings in the post.



For purpose of understanding , I will classify a post into two parts-

• Things appearing above fold-
  

This is the part of your content which is visible without scrolling.This is the most important part of your content as visitors decide whether they should scroll down or not on the basis of quality of this part.Generally this part contains-Title and the first paragraph of the post.

• Things below fold

This is the part which is visible only after blog visitors scroll down.This part contains all information of your post and your last paragraph.



Make full use of two seconds-

According to one of the surveys , people using stumble upon just give 2 seconds on a site before switching to other site.So,you have just 2 seconds to convince your visitors that you have a good content.This act of convincing can be done through your title.An attractive title can make people to pause and see your content.




So, while writing your blogpost you must pay a particular attention to the title of the post. Title is like advertising hoarding of your post because it is above the fold, it is the first thing that people notice and it is written in bigger font than rest of your article.




Another tactics to make full use of those two seconds is placing an image at the top, just left to the first paragraph.Images speak better than words. An interesting image can draw attention of the visitors and so you must consider placing a small image at the top of your post.





Channelise your visitors -




Once you are able to write a good title you will be able to channelise your visitors to first paragraph.Once you write good first paragraph you are able to channelise your visitor to rest of your article.




My point here is make the full use of the thing that appears above the fold.If you are able to generate curiosity in the readers mind then there is every possibility that they will read whole of your article or post.





Things to consider during writing rest of your post-




The thing below the fold contains the information that you want to deliver to your audience or visitor. There are many techniques bloggers apply to make their content read.I have always said that people don't read on net instead they scan through the content.They want to get or scan important points quickly.




So,while writing your content make sure that your content is scannable.There are many ways one can make an article scannable. I am listing some of the ways to make your post scannable-

• Write short paragraphs of 3-4 sentences.

• Use bold , italic, bigger fonts or different font colour to emphasize your important point.
  

• Use images to make your point understandable even to dummies.

• Make use of unordered or ordered list to list your points.

These are a few things to make your post scannable.




Let's sum up the things :-

1. Write an attractive title.
2. Use your first paragraph to generate curiosity.
3. Make your post scannable.

Make sure if your post is fulfilling these criteria before publishing your post.




Happy posting !!!

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