Uptill now I have discussed only the on page optimization factors in my organic search engine optimization series.From this post I will head to the off page optimization factors.But before I head to this one I would like you to read my earlier posts of this series if you have not read it yet.Here are the links of the earlier posts.
Part-1 , Part-2 , Part-3 , Part-4 , Part-5 , Part-6.
Now let us move on the topic ,off page optimization.Off page optimization consists of following interrelated factors-
- Link building
- Anchor text
In this post I will only tel you about link building.But before I tell you about link building , I would like to tell you about importance of off page optimization.
Importance of off page optimization-
A few years back it was on page optimization which really decided the search engine rankings.But with the rise of google pagerank, off page optimization has clearly taken lead over the on page optimization.Now,search engines ,particularly , google are more attracted towards sites with lots and lots of incoming links. So,learly much of your blog's search engine rankings depends on off page optimization
What are the ways to build links?
There are many ways a blogger can build links for his blog.Some of the ways are-
1)Through web directories and article directories.
2)Through comments and forums.
3)By exchanging links with the like minded bloggers.
4)By building a nice content.
Web directories and article submission-
Web directories and article directories are great sources of links for blogs particularly new blogs.Submit your blog to some quality directories like Dmoz and Yahoo and you can see the boost in the rankings once you get listed.
Refrain yourself from submitting your blog in below average quality blogs as it will only prove as a wastage of time.Only submit your blog to quality directories with good pagrank because search engines regularly visit directories with high pagerank like Dmoz and so, your link is picked up quite quickly.Also,a blog included in quality direcory is regarded as quality blog by search engines.
What hold goods for web directories also holds good for article directories.To get most out of article directories, you must submit quality articles to quality directories.
Should I use directory submission softwares for the purpose?
There is no harm in using directory submitter softwares as long as you are keeping the submission rate slower and gradual.I will advice you to submit your link to a dozen of directories per day.Never submit to hundreds of directories at once as it will get your links to be sandboxed in google and it may take months ,if not years, to get your links out of google sandbox.
Article submitter softwares submit one and the same article to many article directories.My advice here would be to submit one article to just one article directory as sooner or later google will find the duplicate content and the links will be devalued and will not be counted for calculation of your blog's pagerank.
Building links through comments and forums-
I have already discussed the topic in one of my post-"5 tips to get most out of comments and forums".I would advice you to read that article in order to learn the art of commenting on blogs and forums.
Exchanging links from other like minded bloggers-
You may request other bloggers to exchange links with you.Be humble while requesting for reciprocal links.It is always a good practice to place links of other bloggers on your blog first and then requesting for exchange with the details of the url where you have placed the links.The conversion rates using this technique is higher.
Building links by generating nice content-
This is proven and most effective way of building links.Once you generate good content on your blog,other bloggers will talk about your content in their blog and may reward you with a link.This way you are able to get links for your blog without raising a finger.
I think now you have fair idea about building links for your blog.
In the next post of this series I will tell you about the anchor text and importance of anchor text in organic search engine optimization.Links may not give you the desired results unless you use the right anchor text to get linked.So,check back soon for the next post or subscribe to my feeds to get the post right into your inbox.
Next and last post of this series is-
Organic search engine optimization (SEO)-Part-8 (Anchor Text)
Read more.....











On most of occasions bloggers are on mercy of googlebot to get their blogs indexed in google.But there are ways to virtually dictate googlebot to index your blogs.One such technique,which is much talked about,is to place your link on a website with high page rank.But for this you have to spend some bucks because not even a single webmaster will exchange a link with a new blog.Here in this post I will tell you five tips to get your blogs indexed free and fast.
Most of the successful bloggers get tons of traffic from comments and forums.But what most of the bloggers and SEO experts will tell you is to just drop a comment in some blog or forum and leave a signature with your blog/website url.But question here is , is that all you can harvest from commets and forums? The answer is, NO !!!! 99.99% of bloggers and webmasters underutilize the potential of comments and forums to drive traffic and increase page rank of their sites.

